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Anne Mutiara

Anne Mutiara is the Co-Founder of Seroja, a bakery with a mission to popularise the use of Indonesian ingredients in the local bakery scene. Her experience and passion in the branding and marketing industry, as well as her family background in the FnB industry bridge the skill and passion needed to run and scale Seroja. Anne believes good branding can also create the necessary awareness to push sustainability agenda to the market.

Anne Mutiara adalah Co-Founder dari Seroja, sebuah toko roti dengan misi mempopulerkan penggunaan bahan baku lokal di skena roti Indonesia. Pengalaman dan ketertarikannya pada industri branding dan marketing serta latar belakang keluarga dari industri mamin menjadi bala bantuan penting bagi dirinya untuk menjalani proses bisnis di Seroja. Anne percaya branding akan menjadi sebuah keniscayaan penting untuk meningkatkan kesadaran pada agenda-agenda isu keberlanjutan kepada pasar maupun khayalak luas.

Appearing In

Masterclass | Alternative Gluten-Free Flours

Join Seroja Bake, heritage food warriors, and learn about the magic of cassava, bekatul, sorghum and rice flour – gluten-free, nutrient-rich flour and are inexpensive, versatile products in this local …


Food For Thought | The Magic of Cassava

Indonesia proudly holds the title of the world’s fourth-largest cassava producer. This versatile crop finds its way into baking bread and cakes, while its leaves offer protein, calcium, and essential …