Melody Garcia Siagian is the Director of Marketing & Communications for The Meru Sanur and Bali Beach Hotel – The Heritage Collection, where she leads branding, public relations, and strategic communications to strengthen the hotels’ positioning while integrating them into The Sanur, Indonesia’s Special Economic Zone for health and wellness tourism. With a background in business management and over a decade of industry experience, Melody has held various roles in both the hotel and food and beverage sectors. She has worked with prestigious brands such as Coffee Bean & Tea Leaf, Trans Studio Mall Bandung, Trans Studio Bandung Theme Park, IHG Hotels & Resorts, Marriott, and Kempinski Hotels. Her expertise includes hotel and restaurant pre-openings, multi-property branding, digital marketing, food and beverage campaigns, and cross-platform communications, effectively combining creativity with strategic insight. Additionally, she has received numerous accolades, including the Tri Hita Karana Simpatik Award, and has contributed to cultural initiatives, such as the Pesona Indonesia book project.
Melody Garcia Siagian adalah Direktur Pemasaran & Komunikasi untuk The Meru Sanur dan Bali Beach Hotel – The Heritage Collection. Dalam perannya, ia mengelola citra merek dan strategi komunikasi hotel-hotel tersebut. Ia juga membantu menghubungkan hotel-hotel ini dengan The Sanur, sebuah kawasan khusus di Indonesia yang berfokus pada pariwisata kesehatan dan kebugaran. Melody telah bekerja di bidang perhotelan dan restoran selama lebih dari 10 tahun dan memiliki latar belakang manajemen bisnis. Ia telah bekerja dengan perusahaan-perusahaan ternama seperti Coffee Bean & Tea Leaf, Trans Studio Mall Bandung, Trans Studio Bandung Theme Park, IHG Hotels & Resorts, Marriott, dan Kempinski Hotels. Keahliannya mencakup pra-pembukaan hotel dan restoran, branding multi-properti, pemasaran digital, kampanye makanan dan minuman, serta komunikasi lintas platform, yang secara efektif menggabungkan kreativitas dengan wawasan strategis. Selain itu, ia telah menerima berbagai penghargaan, termasuk Tri Hita Karana Simpatik Award, dan telah berkontribusi pada inisiatif budaya, seperti proyek buku Pesona Indonesia.
