Ayu Sudana is the Founder and CEO of Bali Beans Coffee, a brand built on her family’s coffee plantation legacy dating back to 1985. Passionate about sustainable farming, direct trade, and hospitality, she created the company to connect farmers directly with consumers while sharing the journey of coffee from farm to cup. Under her leadership, Bali Beans Coffee has grown into a fully integrated business spanning plantations, roasting, cafés, wholesale distribution, and educational coffee experiences, with a strong focus on environmentally responsible practices, transparent sourcing, and supporting local communities. Through the brand, Ayu continues to champion Bali’s coffee industry on a global stage while building a lifestyle-driven business rooted in quality, culture, and connection.
How does an ingredient travel from a remote field to a plate someone is willing to pay for? Johanna Hehakaja, Ayu Sudana, and Etih Suryatin have each worked across different …
